Payne Media GroupPayne Media Group

Radio Billboards

Put Payne Media to work for you

Be seen while you are heard. A Radio Billboard puts your logo, name and phone number on the dashboard screen while listeners are tuned to our HD Radio channels.

1 What is a Radio Billboard?

Today’s car radio has a screen. A Radio Billboard uses it.

  • Your logo, business name and phone number show on the vehicle’s dashboard screen while the station plays.
  • It reaches listeners in the car, where radio is heard most.
  • It works alongside your radio commercials, so listeners see your name as well as hear it.
Example of a Radio Billboard on a car dashboard screen: the Ed Wallace Ford logo, business name and phone number shown while ESPN Paris 105.1 plays on KITX-HD4
Example: what listeners see on the dashboard screen while tuned to ESPN Paris 105.1 (KITX-HD4).

2 Why it works

What is in the dashboard of today’s best-selling new vehicles.

100%of new models surveyed display text on the dashboard screen.
74%include HD Radio, up from 67% the year before.
65%support images such as logos and ads.
68%show station information in more than one place.

Source: Quu 2026 In-Vehicle Visuals Report, a survey of the top 100 best-selling vehicle models sold in the U.S. in 2025.

3 Where your billboard runs

Radio Billboards are offered on our four HD Radio channels.

K95.5 logoK95.595.5 HD1
MyRock 96.5 logoMyRock 96.595.5 HD2
HD 94.7 logoHD 94.795.5 HD3
ESPN Paris 105.1 logoESPN Paris 105.195.5 HD4

Get a Radio Billboard quote

Contact Lisa D. for more details. Call the Paris office or send her an email.

Call 903-784-6952Email Lisa D.